METHODOLOGY
6 min readWhy Synthetic Panels Don’t Work for Market Research
AI can imitate a customer. It cannot be one. Here is why simulated respondents keep failing the one job research exists to do.
Read →Watch verbatims land and sentiment shift as responses come in. AI tags every answer by theme and mood, so you can make the call on day two, not day sixty.
Every respondent clears government ID verification. No duplicates, no fraud, no synthetic filler.
Set precise quotas across age, gender, city tier, income and language so you hit the exact people you need.
Responses are screened for coherence and engagement. Straight-liners and speeders get flagged automatically.
Tier-1, 2 and 3 coverage across 30+ cities, reaching semi-urban and rural India most panels miss.
AI can imitate a customer. It cannot be one. Here is why simulated respondents keep failing the one job research exists to do.
Read →Most teams do research once, at the start, then never again. That is the mistake that quietly kills good products.
Read →One is free and fast. The other actually answers your question. Knowing when to reach for each will save you a lot of money and a few bad decisions.
Read →“The Indian consumer” is not a person. It is a headline that hides about a dozen different markets, and the average is where good insight goes to die.
Read →